Who We Are

Decision Analyst is a leading global marketing research and analytical consulting agency, headquartered in Dallas-Fort Worth, USA. The firm helps its Clients create, optimize, and sustain winning brands. Major industries served include: consumer packaged goods, food and beverages, home improvement, retail and eCommerce, restaurants and food service, automotive, B2B, healthcare and pharmaceuticals, media and communications, and technology.

Decision Analyst has developed a number of software systems and analytical tools to support its research consulting and analytics services. Decision Analyst Software Services, a subsidiary, was created to make these powerful research and analytic systems and software available to corporate researchers, professors and students, consulting firms, think-tanks, research laboratories, advertising agencies, governmental agencies, and other organizations.

What We Do

Decision Analyst Software Services owns and creates software systems and analytic tools for marketing researchers, marketing analysts, data scientists, economists, social scientists, and academia and students. Decision Analyst Software Services brings the power of sophisticated survey systems, advanced analytics, multivariate statistics, mathematical modeling, and optimization techniques to users worldwide.

Why We Do It

Our vision is to provide easy-to-use, economical research software, analytic systems, and optimization tools to researchers, analysts, scientists, and students around the globe to improve human decision-making. If our research and analytic systems lead to a better understanding of the world’s problems and issues, and lead to better decisions to address those issues, then we will have made a small contribution toward building a better, more sustainable planet. We work to make the world a better place.